BACKGROUND
PT Ajinomoto as one of big food and beverage company in Indonesia has many brands under it. For marketing campaign they need a platform that can invite their consumer and engage them to use Ajinomoto’s product for long term. After the website called dapurumami.com, Ajinomoto completing the channels with Mobile Application. The first version of the platform is a content platform, containing fully Ajinomoto curated cooking recipes. Now Ajinomoto need more features to engage their user.
THE CHALLENGE
The idea came from Ajinomoto’s Agency is to engage consumer with a cook schedule. So we seek out Indonesian housewife behavior when they preparing meals for their family. Based on the insight, we developed the Jadwal Masak feature where user can pick any recipes from the list and set their cooking schedule. The schedule are equipped with reminder and ingredients checklist.