BACKGROUND
On Ramadhan 2018, Wardah, a leading cosmetic company in Indonesia, run a consumer engagement campaign to gain sales and get consumer relation data. Senyum Kebaikan bring the message to Indonesian women to emit their inner beauty.
THE CHALLENGE
As a beauty related platform we develop an engagement feature for user to submit their photo related to the message of Senyum Kebaikan. They have to complete a set of photo challenge to get reward from the brand.